It’s always hard to get the perfect gift for someone. Do they have it already? Will they hate it and want to exchange it? So many times it’s just easier to give a gift card and let your friend or family member choose whatever their heart desires. But what if gift cards could do even more? American Forests’ partners Macerich and American Express are teaming up to give consumers another eco-friendly option this holiday season..READ MORE

Road Relaxation
Extreme weather conditions can make driving very difficult. Rain decreases tire traction, fog limits visibility, and the sun can blind a driver. Staying alert and safer cars have always been the mainstay solutions to unsafe driving. However, there is also a “natural” aid to drivers. Views of trees and nature reduce physiological stress, including driving stress. Viewer Tip: American Forests plants trees in urban settings, many along roadways to reduce driving stress. You can find more information at www.americanforests.org READ MORE

While we in the U.S. have spent the last year or two gearing up to exercise our right to vote, Ecuador has been contemplating rights of a different kind. The country recently approved a new constitution in which nature is granted constitutional rights and protection. The first constitution of its kind, it has been established in a country that is home to such biodiversity as the Galapagos islands and the Amazon jungle. READ MORE

A recent article in the Chronicle of Philanthropy reports on a study done by Cone, a communications consulting company that specializes in cause marketing. The study found that, despite worsening economic times, consumers still expect companies to continue their contributions to charitable causes. READ MORE